Branding |
Branding +
responsive webSITE - Ui Design + Full Stack build +
Social
Aesthetics Plus, a beauty clinic, required a visual identity that would work well across social media and other marketing channels. With a high-end target audience, a minimal approach was taken in regards to styling, with use of a limited colour palette.
I have developed and built a full website. The launch is waiting on final content from the client.
Logo design > Illustrator
Animated logo > Animate / After Effects
Website > WordPress CMS / HTML / CSS
dev |
E-Commerce RESPONSIVE WEBSITE - UI DESIGN + FULL STACK BUILD + Brand refresh
Full e-commerce end-to-end design to build process, undertaken solo. With more than 2000 products and a lot of variation images, each was manually cut out in Photoshop to achieve consistency.
A shipping formula allowed for drop-ship products to be priced according depending on a combination of the varying manufactures and subsequent carriage charges.
All content was created by myself and maintained for 6 years alongside looking after the entire design department, producing multiple print catalogues annually and other marketing materials.
Above you can see the businesses online presence prior to my input vs my developed product. Sadly this is no longer live, as the company was brought out by Frasers Group (Sports Direct) at the end of 2021 and I no longer have control of their product.
Logo design > Illustrator
Product images/banners > Photoshop
Website > WordPress CMS / WooCommerce / HTML / CSS
Motion |
Animation + Motion Design
National Accident Helpline digital ad, creative ideation, storyboarding, scripting, compositing, and audio editing, to delivery. A recent 30 second YouTube pre roll ad gained better consumer recognition and feedback than a £500k liner TV campaign in 2023, rerunning an agency produced ad from 2022. I am proud to say this was achieved completely in-house, and with a YouTube spend of just £20k
National Accident Law required an updated customer portal overview video for their MyAccount case management platform.
Looping Woolmer Sports social media motion graphic, produced for the launch of a new look catalogue.
Performance VW is the best selling VW magazine globally. They required a short clip initially uploaded to their Facebook. Gaining over 100,000 views in the first 24 hours.
Animation / Motion > After Effects
Assets > Photoshop / Illustrator
Layout: digital |
Catalogue Template Design And Build + Product Photography
Wholesale digital catalogue for British boxing brand, Lonsdale. Template designed to be easily updated and maintained.
Missing product photography was taken by myself, making sure to follow the existing aesthetic and lighting of other products.
Design and build > InDesign
Product database > EasyCatalog
Photography editing > Photoshop
UI |
UI Design + Prototype
Since Bob Woolmer Sales was taken over and became Woolmer Sports, their new site has been neglected as they are waiting for a new full build.
This prototype demonstrates my vision for a UI makeover. The full-length screen grab is of the clients active site.
My design pulls content together, allowing the eye to fluidly move from section to section. Well balanced and creating a consistent brand feel.
Prototype > XD
Assets > Photoshop
(Not my design)
Layout: print |
Brand Update + Catalogue Design And Build
During the initial takeover period for Woolmer Sports, there was a need to produce a catalogue as a selling tool but it was kept inline with the sister company.
Having settled down, time was available to update the brand and style, taking aim at the college/university and private education market.
Produced end-to-end, with only 1 page not being designed by myself (inside cover competition).
The print publication went out to roughly 10,000 schools/educators
Design and build > InDesign
Product database > EasyCatalog
Photography editing > Photoshop
artwork: product packaging |
Artwork + Packaging design
Concept to final artwork produced for Swiss record label, Belief System. Print ready files supplied to the client for this double 12inch package.
Design > Illustrator / Photoshop
Large Format print |
Large Format print design
The Rockport UK office required some large format display graphics. A high level of finish was achieved here, meaning images are not pixelated when viewed up close, even at such large scale.
Design > InDesign / Illustrator / Photoshop